What Makes You Smile?
Imagine asking this question to some of the most iconic, celebrated, and successful names in NFL history: Marcus Allen, Ronnie Lott, Roy Green, Jonathan Ogden, Eric Dickerson and Greg Lloyd. Well, I recently sat down and interviewed them for the making of a launch video. Be jealous, it was a surreal, pinch me moment. These amazing professional athletes were all charming, gracious and perfectly willing to help us film the story. Um, Mr. Marcus Allen can you repeat that line, but this time, with more of a smile?
How did this happen? Our client, Smile Brands Group, a national dental services organization has a wonderful foundation, Smiles For Everyone, a 501C3 charitable organization that has been giving free dental care to those in need, living in the most impoverished countries all over the world. The foundation had set a goal to deliver the same FREE dental care to underprivileged youth right here at home.
With the help of Monarch Dental offices in Dallas, and the individual members of the NFLPA Dallas chapter, a completely new project to address this need was born, Healthy Huddle Community Smile Project.
In the process of researching the dental care space and youth health, we were surprised to learn that 25 percent of the nation’s children have nearly 80 percent of the cavities (aapd.org/FastFacts). Clearly self esteem, good health and ability to smile go hand in hand.
And football is as American as, well, apple pie. Who better to deliver the message about good dental care than these sports heroes?
Check out the video and let me know what you think. When I watch this, seeing these football greats smiling, I know they’re smiling at me 🙂 .
We showed it for the first time to Dallas area media and the members of the Dallas chapter of the NFLPA at a recent launch event.
I’ll post a VLOG later that will show you some of the back story in the making of this video. Enjoy!