Errant Musings Category

Confidence Is Not A Gift Parents Can Make

“If work was always fun, it would be called vacation,” my husband likes to remind me. Parenting feels the same for me. I look at those delicious, chubby cheeked, adorable babies and lisping, waddling toddlers and think, “Wow, how perfect and easy was that?” But at the time, it actually wasn’t easy. Raising my children […]

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PR Lessons Translated For Product Marketers

Know Your Audience and Tailor the Offering Just read a great story “Biting Off the High End of the Market,” an interview with the founder of Jax & Bones, a made in the USA manufacturer of high-end pet products (Disclaimer, I am also a customer of their tres chic doggy beds courtesy of our nap-loving […]

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Milestones in Parenting, Part One

Nothing like a hard deadline to kill lingering, steadfast procrastination. In advance of next week’s showing of the health video, “introduction to puberty” to the 4th grade student body, I had “the talk” with my ten-year old daughter. Spoiler alert – mission accomplished. We have enjoyed the successful launch, Introduction to Puberty to our firstborn, […]

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Why Hire an Agency… When You Already Know What to Do?

During one of several recent potential new client meetings, as I listened to a successful business owner tell me over and over again, “Yes, yes we already know what to do, we just don’t have the bandwidth to do it” I wanted to smile, but of course I didn’t. It is true that bandwidth is […]

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Tips for Managing Exceptional Employees

During my corporate career at big name retail brands as well as start-ups, I had the opportunity to build my own teams and to manage some very talented people. I assumed that I was a good manager. Why not? My employees seemed happy, they were focused and they were productive. After I left my last […]

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Lean In is good advice, Ask For What You Want works too

I joke to my friends that I am practically illiterate since having kids. Sadly, it’s not really a joke. As a former English lit major and daughter of a published linguist, this is a pretty sad state. Recently I have been picking up the (dusty) books on my nightstand and trying to stay the course. […]

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Love Note to Austin

I was recently asked to share my perspective on being a mom in Austin for Elizabeth St., a site featuring “chic moms who know that life is best lived with style”. Their words not mine, but I was flattered and happy to share my opinions about fashion, food and culture. These are in many ways […]

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I Do, Again

This weekend we will step out from our day to day lives (assuming our sitter shows up) and escape for an in city get-away to the nearest hotel that promises relaxation and 24 hour service. We need to make a ‘physical break’ in order to  pause, breathe and celebrate our 12 wonderful years together as […]

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Transitions Are Hard, But They Get Easier, Sort of

The transition from summer’s easy schedule to the rigid demands of fall and back to school is the single most difficult transition during the year. This is not a plea for sympathy, not a rant, or preamble to advice but more or less therapy for me as I transition once again. Some background. As a […]

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Qualifying New Media Sites and Blogs

When working with non-traditional media sources – how do you separate the good from the bad?  In PR speak, how do you qualify a good source? Traditional media metrics don’t apply. Since our clients play in the retail, consumer goods and services space, there really are no good Technorati type sources for us to reference. […]

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