Projects + Events Category

Made in Austin

When we were thinking about what kind of opening party we wanted, the idea to make it a Made In Austin themed event was an easy one. Five Two SQ Integrated PR was born in Austin (New Integrated PR Agency, Five Two SQ Opens its Doors in Austin, Texas). Not by birthright, but I have […]

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What Makes You Smile?

Imagine asking this question to some of the most iconic, celebrated, and successful names in NFL history: Marcus Allen, Ronnie Lott, Roy Green, Jonathan Ogden, Eric Dickerson and Greg Lloyd. Well, I recently sat down and interviewed them for the making of a launch video. Be jealous, it was a surreal, pinch me moment. These […]

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Maximize Trade Shows for Media Success

We recently attended 2014 Natural Products Expo West in Anaheim (see my story, Where the Brands Are the Stars from the 2013 show) and International Housewares in Chicago. Both shows were incredibly successful in terms of brand story telling to media, conversion into placement wins and overall relationship building for our client. After many years […]

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Getting a Head Start on a New Year

Don’t get me wrong, I love, love each and every moment of the holiday season. Extra time with family and friends, festive parties, and the demonstrated expressions of giving and gratitude are especially sweet. But as the Thanksgiving turkey and pumpkin pie buzz begins to lift, it feels like we are suddenly ringing in the […]

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Be Creative and Keep it Real

This week we had an event in LA for our client, BlueAvocado.  Not just any event, this one was special. For anyone who has planned big events, you understand the many challenges as well as the immense satisfaction of a job well done when everything aligns and perhaps even exceeds your expectations. This was one […]

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Don’t Call Us Party Planners

The entertainment industry loves to promote the image of public relations as an industry filled with glossy, shiny, stiletto-heeled party planners. Think Samantha Jones of Sex and the City or Gwyneth Paltrow sitting at her desk every day, looking perfect and unruffled while waiting for the phone to ring and springing into action only when […]

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How to Pick the Right Video Maker?

We recently completed an amazing video project for our client, BlueAvocado. This particular project was so seamless, embodied such pitch perfect collaboration and most importantly, produced an end product that our client loved. This got me thinking, why are some projects so easy and at-times even magical and others are ‘good enough?’  If I have […]

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Where the Brands are the Stars

If you have never been to one of the big consumer trade shows, you are missing out on a great opportunity to really get to know an industry and marketplace from an on-the-ground perspective. As a consumer, it is the one place you can learn, explore and experience hundreds, sometimes thousands of consumer products by […]

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To Gift or Not to Gift?

The proliferation of gift bag opportunities has created an overwhelming array of product placement opportunities for companies to consider. The practice of placing a company’s product into select event gift bags has spawned cottage industries among marketers, event producers and PR folks. The question becomes, when does it make sense to place a company’s product […]

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A Print-Worthy Press Kit

The last time I blogged about press kits was back in February, 2010, “The Press Kit.” Reading back over it, not too much I would change. There is a good section toward the end with advice on working with a graphic designer. Worth a read. In the years since that original post, we have created […]

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